The famous “Live Aid” concert held in 1985 was a huge success. The event raised $127 million in funds in an effort to stop the famine in Africa.
While a charity concert of this scale might seem hard to achieve, a little planning and preparation can go a long way.
Benefit concerts are supposed to be fun and exciting, all while working towards the goal of raising money for a great cause. This feel-good moment should also carry over to the event itself. Read on to find out how you can make your charity event memorable and successful.
1. Create an Awesome Lineup
What’s a concert without a lineup of incredible artists?
When looking for artists to perform at your benefit show, you’ll want to take your target market into consideration. Certain genres and artists will be more desirable depending on who you want to attend the show. For example, if you’re trying to attract a younger crowd, you might look for pop or hip-hop artists to perform.
If you’re looking to have a few different artists perform, you might also turn to some unique local talent. Doing this will bring a little hometown cheer to your benefit concert.
Another important thing to consider is where your event will be held. You’ll want to choose a venue that is big enough, while also being inside of your budget. A great venue can make or break your event.
2. Create Goals for the Event
Setting goals is a great idea for not only keeping you on track but also to make sure that your event is the best that it can be.
Think about what your target is with fundraising or what you’ll have to have finalized by a certain date. There are many other types of goals you can set as well to be sure that you’re heading in the right direction.
Don’t forget to check your progress towards your goals. Keep track of what is already done and what has to be done. Giving yourself or your team time frames to work with will be helpful to you as well.
3. Get the Word Out There
Without a crowd, there’s no benefit concert! But how do you get the word out about how incredible your event will be?
One thing you can do is get a celebrity endorsement. Have them make an appearance at the show or post about it on social media. Celebrities are a great way to get eyes on your charity concert and to get people to show up.
You should also consider finding sponsors to endorse the show. This can help with advertising or in other areas that you need funding to make the event happen.
Are You Ready to Create a Rockin’ Benefit Concert?
With these three tips, you’re prepared to create an event that your attendees will love. It will be the benefit concert that everyone is raving about.
If you’re looking for help with crafting the best charity concert that you can, then look no further than Beckon Entertainment. Check out our website to find out about how we can help you with event production.