ANHEUSER-BUSCH’S EXCELLENCE AWARDS

The Anheuser-Busch “wholesaler excellence meetings, awards show and festival series” takes place throughout various countries for unforgettable weekends for AB’s top brass.

Beckon was tasked with securing three days’ worth of high-energy talent and dozens of featured artists, while providing “once in a lifetime moments.” All events were executed upon and produced by Beckon, which lead up to the Excellence Awards Show. Beckon not only produced and directed the show, but secured CBS’s James Corden as show host. The show lead up to after parties featuring Third Eye Blind and KC & The Sunshine Band.

Development

Beckon provided a complete turn-key solution and secured/programmed talent for multiple indoor and outdoor stages, managed production, advance, international work permits/duties, transportation, and lead the entire event as Executive Producer.

Execution

Beckon’s execution allowed over 1,000 corporate executives and wholesalers from around the country to witness flawless logistics, first-class entertainment and 3-days of relaxation and fun. All documented by Beckon’s award-winning and world-renowned video crew.

Success

The feedback from Anheuser-Busch’s Senior Executives speak of the level of execution and detail Beckon provides: “Year after year, Beckon continues to produce the very best events for us. Our programs are complex and we have high expectations. We couldn’t imagine using any other company besides Beckon for these solutions.”

Development

Beckon provided a complete turn-key solution and secured/programmed talent for multiple indoor and outdoor stages, managed production, advance, international work permits/duties, transportation, and lead the entire event as Executive Producer.

Execution

Beckon’s execution allowed over 1,000 corporate executives and wholesalers from around the country to witness flawless logistics, first-class entertainment and three days of relaxation and fun. All documented by Beckon’s award-winning and world-renowned video crew.

Success

The feedback from Anheuser-Busch’s Senior Executives speak of the level of execution and detail Beckon provides: “Year after year, Beckon continues to produce the very best events for us. Our programs are complex and we have high expectations. We couldn’t imagine using any other company besides Beckon for these solutions.”