Bud Light Concert Series at Super Bowl

The Bud Light Concert Series @ Super Bowl 50–54 featured some of the top artists in the world including Imagine Dragons, Sting, Rob Thomas, Goo Goo Dolls, Zac Brown Band, Gavin DeGraw, One Republic, Wyclef and more.

Beckon teamed up with Bud Light’s branding and activation team to produce and direct these events, which proved to be some of the hottest tickets surrounding the big game.

Development

Beckon provided a turn-key solution
for Bud Light, from initial site visits,
budget development, production,
event advance, security management
and the like.

Execution

The VVIP events were attended
by senior executives of parallel
industries, countless celebrities, NFL
Team Owners & Players, among other
guests.

Success

Beckon continues to work with the
Bud Light team as the Executive
Producer and managers of their event
operations.

Development

Beckon provided a turn-key solution for Bud Light, from initial site visits, budget development, production, event advance, security management and the like.

Execution

The VIP events were attended by senior executives of parallel industries, countless celebrities, NFL Team Owners & Players, among other guests.

Success

Beckon continues to work with the Bud Light team as the Executive Producer and managers of their event operations.