FOX SPORTS BASH @ DAYTONA 500

Award-winning country artist Jake Owen dazzled invited guests on board a private yacht, which was the official pre-party to Daytona 500.
In association with Geico and Fox Sports’ marketing agency, Beckon was tasked with securing talent and producing the intimate experience for VIP’s.

Development

Beckon was sought out to provide a memorable concert experience for Fox Sports, including a turn-key solution for talent acquisition and production services.

Execution

The official pre-party proved to be a “must see event” and attended by corporate executives from the sports and media categories, along with race sponsors, drivers, and team owners.

Success

The event and execution quickly received praise from the racing community and Beckon is gearing up for next year’s Daytona 500.

Development

Beckon was sought out to provide a memorable concert experience for Fox Sports, including a turn-key solution for talent acquisition and production services.

Execution

The official pre-party proved to be a “must see event” and attended by corporate executives from the sports and media categories, along with race sponsors, drivers, and team owners.

Success

The event and execution quickly received praise from the racing community and Beckon is gearing up for next year’s Daytona 500.