BOOTS AND HEARTS FESTIVAL
Successfully co-founded, launched, branded and produced the annual Boots & Hearts Music Festival outside of Toronto.
Beckon developed and presented the Boots & Hearts Music Festival, which saw over 20,000 in attendance in year one. The festival occurs annually and has since become the largest festival in Canada.
DEVELOPMENT
From the initial concept, to funding, to the critically acclaimed production and logistics, Beckon managed the entire development of this new festival.
EXECUTION
With more than 20,000 in attendance in year one, Beckon executed upon all festival departments, including, but not limited to talent acquisition, ticketing, branding and marketing, sponsorship sales, production rentals, volunteer staff, event operations, community relations and the like.
SUCCESS
Today, Boots & Hearts thrives and has become not only an award-winning festival, but the largest festival in Canada.