DURO-LAST SALES SEMINAR
The Duro-Last Sales Seminar occurs at various luxury resorts throughout the United States. This week-long event has over 3,000 employees and contractors in attendance, and is jam packed with general sessions, breakouts, work shops and various entertainment.
Beckon directs, produces, and secures talent for all areas of the Seminar including the general sessions, awards shows, over a dozen entertainment sets and more. The four-day event leads up to the finale party, of which changes in style each year. Beckon has produced a full-scale festival style celebration, featuring Grammy Award winning artists, food trucks, interactive games and fireworks. Other years, Beckon has secured a theme-park buy out, where attendees were able to ride roller coasters between an evening of concerts!
DEVELOPMENT
Beckon was tasked with providing a turn-key solution, including, but not limited to venue sourcing, talent acquisition, audio-visual, permits, indoor and outdoor production, catering, staffing, and hospitality management.
EXECUTION
Thousands of attendees from around the country participated in the annual seminar with seamless logistics and production throughout the week long event.
SUCCESS
Corporate executives and attendees praised the execution of the annual seminar. The success has led to Beckon being retained as the primary director and producer of the Duro-Last Sales Seminar for years to come!