NATIONAL SOCCER HALL OF FAME
Grammy Award winning artists Imagine Dragons, Zac Brown Band, The chainsmokers, One Republic, The Fray, Willie Nelson, and more perform at the annual “National Soccer Hall of Fame Induction Weekend.” The events occur in front of over 25,000 attendees each year at Toyota Stadium in Frisco, Texas.
Beckon was tasked with securing level A talent and producing all aspects of the concerts. The Beckon team works hand-in-hand with FC Dallas, Hunt Sports Group (Owners of KC Chiefs and FC Dallas) and the MLS to ensure the Induction Weekend and concert is one of the most highlighted events in US Soccer.
DEVELOPMENT
Beckon provided a turn-key solution for the NSHOF. From talent acquisition, site visits, all operations and logistics, security management, and filled the role of Executive Producer.
EXECUTION
With sold-out crowds of over 25,000 attendees year after year, Beckon executed the role of Executive Producer and Directors of the National Soccer Hall of Fame Induction Weekends. The events are complete with international press coverage.
SUCCESS
Beckon has been retained as the long-term Producer & Director for the annual induction weekend festivities, and is also launching a new “Toyota Stadium Concert Series”, which will be presented throughout the year.